This study aims to analyze the reasons for and obstacles to adopting IPM Technologies among rice farmers in Mazandaran and Guilan provinces. 170 farmers that attended a FFS (Farm Field School) groups but did not adopt the IPM Technologies were randomly selected. Data were collected by questionnaire and analyzed by SPSS software. To determine the main causes of non-adoption and underline these, factor analysis was used. Results revealed that the main causes of non-adoption of IPM Technologies were financial reasons, farmers' own personal characteristics, risk and vague spheres, management issues, insufficient information and technological questions. These causes were explained with a 58.8% variation. Finally, based on the results obtained, promoting conflict management by focusing on a problem solving approach and institutional development to eliminate obstacles and to promote adoption was suggested.