Shahid Beheshti University Advanced Environmental Sciences 3115-7173 13 3 2015 09 23 The Role and Impact of Mix Marketing on Export of Organic Pomegranate: A Case Study in Saveh The Role and Impact of Mix Marketing on Export of Organic Pomegranate: A Case Study in Saveh 71 78 97605 FA Hooman Liaghati Department of Economic and Environmental Management, Environmental Sciences Research Institute, Shahid Beheshti University, Tehran 0000-0003-0604-6328 Vahid Askary Environmental Sciences Research Institute, Shahid Beheshti University, Tehran Mohadeseh Sadeghi Faculty of Agriculture, University of Ilam, Ilam Seyed Mohammad Mojabi Environmental Protection Organization, Tehran Journal Article 2015 07 13 With increasing public concern about food quality and health of society in conjuction with destruction of natural resources, there has been recently much more attentions about organic farming in most developed and developing countries. This study aims to investigate the effect of mix marketing on development of pomegranate exports of Saveh, southwest of Tehran, to international markets providing the opportunity for improving the existing situation Accordingly, some questionnaires were distributed among exporters and manufacturers having some experiences in export. Assumptions were examined base on a t-student with single groups and Friedman test with a margin of error of 5%. The results showed that the most important factors effecting the pomegranate exports in the mix marketing are price element, product element, distribution element and the element of promotion, respectively. The results also revealed that the lack of knowledge of producers, lack of supporting the manufacturer particularly during the transition period as well as failure to support guarantee buying at a higher price are among those impediments for the development of organic pomegranate area in the region. With increasing public concern about food quality and health of society in conjuction with destruction of natural resources, there has been recently much more attentions about organic farming in most developed and developing countries. This study aims to investigate the effect of mix marketing on development of pomegranate exports of Saveh, southwest of Tehran, to international markets providing the opportunity for improving the existing situation Accordingly, some questionnaires were distributed among exporters and manufacturers having some experiences in export. Assumptions were examined base on a t-student with single groups and Friedman test with a margin of error of 5%. The results showed that the most important factors effecting the pomegranate exports in the mix marketing are price element, product element, distribution element and the element of promotion, respectively. The results also revealed that the lack of knowledge of producers, lack of supporting the manufacturer particularly during the transition period as well as failure to support guarantee buying at a higher price are among those impediments for the development of organic pomegranate area in the region. https://envs.sbu.ac.ir/article_97605_1c29f6d9cdc4a82b7803449afc8a53a6.pdf