Shahid Beheshti University Advanced Environmental Sciences 3115-7173 9 4 2012 06 21 An Analysis of the Relationship between the New Environmental Paradigm andHousehold Energy Consumption An Analysis of the Relationship between the New Environmental Paradigm andHousehold Energy Consumption 96464 FA Sadegh Salehi, Assistant Professor, Department of Social Sciences,Faculty of Humanities and Social Science, Mazandaran University. Hossein Mahmoodi, Researcher, Department of Agroecology, Environmental Sciences Research Institute, Shahid Beheshti University. Narges Dibaei MSc. Student of Agroecology, Varamin Azad University Sara Karimzadeh Master of Sociology, Payamnoor University Journal Article 2015 05 17 This paper investigates the relationship between environmental attitudes and environmental behavior (namely, household energy consumption) in Urumia. In this study, attitudes of individuals at two levels of general environmental attitude and specific environmental attitude (energy consumption) have been studied. According to the research hypotheses, there is a positive and significant correlation between general environmental attitudes and specific environmental attitudes. General environmental attitudes were evaluated based on NEP and, methodologically, a survey method was applied with cluster sampling to choose the samples. The overall results showed that subjects for both attitudes received a high score, and there is a significant and positive relationship between general environmental attitudes and significant environmental behavior (energy consumption). The possible reasons for this result are discussed later in the paper and several suggestions are put forward for further studies. This paper investigates the relationship between environmental attitudes and environmental behavior (namely, household energy consumption) in Urumia. In this study, attitudes of individuals at two levels of general environmental attitude and specific environmental attitude (energy consumption) have been studied. According to the research hypotheses, there is a positive and significant correlation between general environmental attitudes and specific environmental attitudes. General environmental attitudes were evaluated based on NEP and, methodologically, a survey method was applied with cluster sampling to choose the samples. The overall results showed that subjects for both attitudes received a high score, and there is a significant and positive relationship between general environmental attitudes and significant environmental behavior (energy consumption). The possible reasons for this result are discussed later in the paper and several suggestions are put forward for further studies.

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